See attached brief. We focus on convenient, on-the-go ketone supplement products with Beta Hydroxybutyrate for those living a Ketogenic lifestyle or on the Ketogenic diet. BHB is a Ketone that your liver produces, and when ingesting this salt, it puts ketones in your body as a source of lasting, balanced energy (subtle and not in your face energy), increases cognition and focus, as well as reduces hunger. No caffeine. It tells your body to start producing its own ketones, thus speeding up the natural Ketosis prcoess. A Ketogenic diet is high fat, low carb, no sugar. Our product is natural except for the BHB which comes only as synthetic because it is bonded with magnesium, calcium and sodium ions. Our first product is a powdered drink which is similar to other products on the market such as Keto/OS and Ketond. Then we will focus on bars, smoothie balls, liquid gels, all with BHB.
Our audience is skewed slightly female, but still pretty split evenly, and between 25-45 years of age. One market is fitness as a pre-workout, another is for weight loss and general well being. Our customers do not have enough time for meal prep, or have a tough time finding Keto friendly products while on the go - step in Ketogo.