The Hoch Group
We are a high-end real estate brokerage firm in NYC. We are young, hip, bold, and energetic but still professional and smart. We need a logo that can be used in print and web that should convey our brand easily and effectively on all our marketing materials online and offline.
We are targeting upscale, hip, cool, smart, savvy, educated, wealthy buyers and sellers of real estate in Manhattan.
Our goal is to create a cohesive design that represents all that is high end, organized, professional, sympathetic, progressive, and when necessary aggressive about our firm. The designs attached are good example of what we are looking for except they do not quite represent all of our best traits. I do like blue and grey as colors though. Give us something that is both professional and human yet aggressive and bold--this is exactly what has been missing from our previous efforts.
So let your creative juices flow. We will need this logo in web-ready and print-ready formats at the end of the contest. Please avoid the obvious uses of roofs and buildings--unless it is something really special. Those have been used a 1,000 times for real estate brokers and they are not smart or clever, unless of course you have a totally cool and unique take on the idea.