Name: Christmas All Year
Colours: 2 or 3 colours accepted, primary colours - red and white (shades are acceptable) and one other of choice; client made mention of alternate green (not traditional) and a champagne yellow, but am open to suggestions
Font: Easy to read, keep in mind that it is an online business and will be attracting "Chris-a-holics" so I feel a traditional, clean, easy to read font would be best.
Logo: logo or coat of arms needs to be compatible for a fav.ico, happy for logo and business name to be together but would prefer them to be separated.
Key Product: Their key product will definitely be Christmas Lights, followed by christmas decorations. Happy for either to be included in logo design preferably Christmas Lights.
Other marketing collateral: The website (key business vehicle) will be designed around the logo, I cant stress enough that this is an online business. Please keep this in mind.
Client Dislikes: I asked and tried to get out of them on things they don't like, colours etc however they seemed fairly susceptible to seeing what different ideas the designers come back with. I understand this can be a designers nightmare but it could also be a dream. I have worked with them in the past and can assure you they will be responsive and open to ideas based on your creative ideas. I feel if you stick to the guidelines, everything should be fine.