Mark Erasmus necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 59 diseños de 21 diseñadores freelance.
UrbanHappy Creations
We currently manufacture and retail greeting cards. Our line up includes high-end, top quality cards - e.g., textured kraft paper letterpress cards. However, we are looking to expand the product line, so we don't want the logo focused on and pigeon holed into greeting cards. Rather we're looking for something more generic. Our target market is 35-50 years.
I'm intentionally keeping the brief "brief" in order to encourage a "blank canvas" approach. However, a few things to avoid would be anything too cartoony or too playful. Don't focus on the "urban" or "happy" elements of the name either. Without trying to steer too much in one direction, ideally we're after something elegant but funky, e.g., geometric design.
Please feel free to DM any questions.
I'm leaning towards a geometric style design.
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