The audience can be varied but most likely includes
women: 18 - 55
married men - 25-55
We'd like our logo to match the colors on our website as well as the Inferno Pepper Spray products which can also be seen on our website. We are not designers ourselves so being specific on the design requirements are tough. We don't want the logo to be too "cheesey" like some our competitors (Google 'pepper spray' and look at our competition).