Multiple Pilates Studios in Canberra Australia. We also have a Personal Fitness training studio as part of the group. But we are 90% targeted in the future at the Pilates and increasing our Pilates studios and staff availability in the local Canberra market. Target audience for Pilates are people who are concerned about back mobility, functionality, and strength. They may have an injury themselves or they may be a health professional like a physiotherapist who is referring their clients to us. Our clients like to be proactive, using Pilates exercises to address their issues or prevent potential issues. We are "high end" as we deliver or services as "one to one" or "semi private" or small group (max 10 per trainer).
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We want to keep one of the design elements of our existing logo (attached) being the two Fs (or stylised people with their legs / arms in the air - depending how you see it). We have an existing clientele and brand knowledge in this market, and so we want to keep this consistency with this visual aspect (including the Blue colour). We will also be using this new brand for a variety of slogans such as "Pilates Can Fix your Back" - Pilates Can Get You Mobile" - "Pilates Can address your Pain" mostly on our web site, face book, email newsletter etc. We will want to take the same style for this new logo into reviewing our existing logos of "Pilates Manuka" and "Fun & Fitness" as well as use it for our future studios including the new one we are just completing the fit-out for called "Pilates Woden". I have also provided a copy of our Fun & Fitness Logo for your information. We will need quite a bit of other design work for flyers etc, quite soon after the logo. Have attached the artwork for most recent flyer.
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