We love the idea of the superhero, a women who wears a cape. But please be careful about taking the idea of a superhero too literally. We don't want any masks, books/gloves, or too overt superheros.
It's more about their "inner" superhero. These are women and mom's who "do it all" and take care of everyone around them.
A cape is fine, but beyond that it's probably too literal. We want these women to think of themselves as the personal hero's of their family, but not necessarily the world.
We'd love a logo with our name featured, but paired with a symbol we could use in various places without the text. Here are some images we like:
1. (our fave, but maybe hands on hips) https://www.shutterstock.com/image-…-370508654
Of course don't use a little girl because our market is 30-60. Longer hair is preferred and no ponytail. This logo is to remind them that they are legendary and they can do anything.
We are also open to other ideas. If you have a great idea, use it or let us know about it. Don't let us pigeon-hole you!
Side note: We would love to find a designer we love and can work with for a long time. Consider this like paid work to tryout for a longer-term gig. Because after this we'll need many product designs, t-shirts, web graphics, etc, made.