The logo should be simple, clean, and professional but also creative and modern to set ourselves apart from our stodgy competitors (Colliers, CBRE, Jones Lang Lasalle, etc.). Overall, we want to project the following image:
- Specialized experience in real estate and China business
- Committed to client's long term objectives not just short term expediency
- Comprehensive service for higher value add projects
We're looking for a simple color scheme that can be easily carried through all the rest of our VI. No tagline necessary. A motif/symbol to go next to, above, or within the text would be nice.
We are a western managed company and want a western image, but a visual reference to China could be interesting to consider if done very subtly (ie no dragons or great wall).
Please provide .ai, .psd, and .jpg file formats with clear background. Thank you.