PublicRelationsWizard.com is currently in development. When launched, it will be a low cost resource for small- to medium business owners who need help with public relations ideas and solutions.
The "PR Wizard" will serve as the "face" and personality on the site and possibly other printed materials. The character can be somewhat cartoonish, but needs to have the look and feel of friendly, professional, inviting, easy-to-use.
We're thinking something with the typical wizzard/ magician characteristics (i.e. white beard, magic wand, stars, pointy hat, cape/gown, male), but you're the designer so we're open to your ideas!
Cuéntanos a qué tipo de público quieres llegar
Target audience is entrepreneurs, small business owners, and people with a "do-it-yourself" attitude who know they need some kind of assistance with marketing/ PR, but don't want to pay the big bucks to big agencies to send a simple press release.
They are savvy business owners, willing to spend $$ on products that will help their business. They can be adverse to gimmicky, hoakey, and cheesy sales-types. The "PR Wizard" will be a character they trust, value, appreciate, and makes them feel intelligent.
Need a "PR Wizard" character to represent the PR Wizard brand. He'll be used as an inviting image on the PRWizard.com website and possibly on other promotional materials.
Use your imagination. Just simple image needed for now, but if the site is super successful, we may want to develop the character as a cartoon/ moving feature (like the Microsoft Paperclip pop-up character in Word).
If you need more direction, contact us at firstname.lastname@example.org
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