Pura Ice owns and operates ice & water vending machines in the state of California. Our innovative machines give packaged ice consumers the most convenient access to freshly made, pure ice at a value that is unsurpassed. For more information see our web site at puraice.squarespace.com
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Our primary customers are lower income people with a significant concentration in Hispanic communities. Our machines are heavily used by both outdoor workers (agriculture, construction, landscaping etc.) as well as home makers in these communities. We would like to position our brand as an affordable luxury for these consumers (while still appealing to the general population of packaged ice buyers).