We are distributors of biotechnology products and services. Our market is comprised of academic researchers and pharmaceutical companies. We are a new company bringing new ideas and marketing methods to an established but rapidly growing market. We sell products from a wide variety of companies.
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Our target market is the in vivo imaging market. This is a bio-tech niche that is involved in drug discovery and research. It is a rapidly growing. Our target audience is very well educated but typically reserved and somewhat conservative but not stodgy. Average age is 35-55. To learn more, you can visit http://www.invivoimagingsolutions.com and http://www.invivoimagingcommunity.com
We are wanting to bring our e-commerce site, http://www.invivoimagingsolutions.com to the awareness of more scientists. Our audience is very tech/web savvy but currently makes minimal use of the internet to purchase products.
We are open to a variety of options. Requirements include that the logo can be readily used on the web, print media, business cards and multimedia. It should print well and be visually pleasing. Integrity and a vital force should be be conveyed. Our intent with the site is to provide a one stop location for all products related to in vivo imaging.
An Amazon.com for scientists is a good comparison for our company.
These are a few sample sites in our industry: http://www.licor.com http://www.visen.com http://www.visualsonics.com http://www.invitrogen.com http://www.bionimbus.com
Color choice is open but colors should be bright and work well together.
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