Has 3 divisions:
1. fleet solutions (aftermarket truck bodies/parts
2. air compressors
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
UPDATE: we need all divisions to match. So the main logo should be plain and looks good with a blue, red, green and orange.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The target audience is mostly men ages 25-65.
The "TK" logo should be a likeness to the traditional crown so that the customer can make the connection, without it being associated with the original Thermo King logo which to most people represents refrigeration. This has been confusing to customers who come to us looking for compressed air solutions. They see the TK and just think that we do transport refrigeration http://seeklogo.com/images/T/Thermo…go.com.gif
The logo needs to retain some parts of the Thermo King logo, to have some similarity. "Like a distant cousin"
---> The important part of this contest is "Thermo King Western, Inc." with the "TK" image beside it.
---> The Second part of our purpose is to take "TK" image and place it next to our divisions. Please see the hand-drawn sketch for more details.
This logo needs to a nearly square sized logo. We will put our division names to the right of it.
Other attached documents are from failed designs. They are too similar to TK.
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