Hermes style products at Zara prices.
KAETING is a new accessories fashion brand. Its main products will be eyeglasses and watches, sold online in the same way that Warby Parker sells glasses direct to customer. The materials used for KAETING products is of the highest quality, and our glasses frames and watches (and eventually leather goods) will be of a comparable quality to high end fashion brands. However the price points will be much lower. Our target pricing for a pair of glasses is under $100 (with top quality lenses), and our watches will retail around $200.
In the same way that Massimo Dutti is an approachable, lower price point accessible version of Ralph Lauren, Zara is a lower price version of Prada, Dior or Gucci, we are looking to place KAETING as an accessible version of Hermes. This is also the reason why we are choosing the burnt orange/forest green and grey/black color scheme. We are open to other options too, however as a guiding principle KAETING is "Hermes for young people - very high brand value, but at an accessible price point"
Please do not use a stylized "K" as the logo, design something different. Try using Hexagons in the design
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
burnt orange, dark gray, black, anthracite, white, green. Get your inspiration from the Hermes look.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like the colors, the elegance the font
I like the font and the spare elegance of the lines
a simple and elegant flowing logo
I love the Art Deco inspired font
Simple recognizable elegant shape
We like the concept of the shield or grille, like on a car grille, some of your proposals should include this. Also we would like to give our brand a slightly racing feel, so that the brand would feel at home being advertised at the Monaco F1 Grand Prix. Our target markets will be the Middle East, India/Pakistan, North Africa. Our products will however be available worldwide. So it would be interesting to include an oriental flavor to the design. Try Hexagons.
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