Ecouture is a Danish clothing brand - sustainable design for women. Ecouture is only sold online. The brand name is not only a composite of ecological and couture - but includes the reference to the online universe (ecommerce)
Welcome to Ecouture's Universe ...
A world for the woman who dares to own the red carpet. The woman who you see on the street and think “Wow!” Ecouture's philosophy is that if you dare to stand tall and let your inner diva shine through, confidence and great things will follow ...
The brand was established by designer / costume designer Johanne Helger Lund.
Ecouture is design with attitude, inspired by the world of theatre and style history. The design is feminine, edgy, and seductively bohemian with a flair for distinctive and unique details, which Johanne brings with her from her many years working as a costume designer in Denmark's theatres. She uses contrasts in colour and style – mixing femininity with an attitude.
Ethics by design ...
Ecouture by Lund is produced with consideration for both environmental and working conditions. A glamorous fashion label that does not compromise on environment and ethics. The clothes are made from good, natural materials such as organic cotton, silk, flax, hemp, bamboo and wool. It is well-cut and made with excellent craftsmanship.
Ecouture uses only workshops with good employee conditions and with respect for the country's rules and regulations.
The Ecouture image photo collection can be found here: