Our slogan is "Inspiration for the New Generation", but it is not always used with our logo so it does not have to be worked in.
Please note the words Rock Today are usually written out in all caps (ROCK TODAY) in the font Franchise, but WE DO NEED A LOGO IN ADDITION TO THE TEXT. We'd like to keep the font in Franchise (or similar) for our title, but are open to seeing some sort of embellishment like a gradient, bevel, texture, etc on it as well.
Also, please keep in mind that we are very specific that Electric Blue is the dominant color in our logo. The ballpark is color #6ad6e3, and you may use different shades/hues of it as you see fit.
We need an ALL ENCOMPASSING logo that can resonate with ALL of our various divisions. Our fitness club is inspired, strong and has the motto: "I RUN THIS." Think Nike. Our magazine and TV show are focused very much on intellectual concepts about life that enlighten, empower and inspire. Think Seth Godin "Linchpin", Timothy Ferriss' "4 Hr Workweek", Bill Gates' TED Talks.
Our fans/members are hip, young professionals that are progressive, intellectual, strong, and forward-minded.