Rockfish Streetwear Logo Comp

I’m looking for a funky edgy Logo for a start up Contemporary Christian Designer Clothing Company. We are an Kingdom Business (Supporting Charity works) who look to provide a people with alternate ethically sourced clothing with positive messages and thought provoking designs (and damn cool). Logo will need to be strong enough to hold its own and used on clothing, Embroided on caps/hats etc.

Rockfish Streetwear

Brand Name : RockfishStreetwear. Rockfish broken down stands for “Rock” Jesus is the Rock, AlsoRock being just a great word in the sense “Rock’n’Roll” “  That Rocks” “Rock On” “ Solid as a Rock”. TheFish part is simply that the Christian symbol is a fish. Together I’m lookingto make it a symbol of a Solid Christian who Rocks, i.e. one who's contemporary,in touch with what’s going on whilst being deeply rooted in their faith. NothingTOO Christian, churchy, happy clappy or Naff. Clothing will be thoughtprovoking yet not too in your face.

Company and market info: Rockfishis UK based Ethical Company,30% of profits to Charity (Currently project in Uganda housing, treating andeducating children affected by the civil war over there). Garments will befashion grade garments (Mostly Fairware) with contemporary designs in thefollowing styles: Tattoos, Strong Statements, gothic and or scrolly stuff mixedwith text, tribal, surfer, maybe some skater, biker, retro is a def. To branchin Kids and mature age clothing eventually. Items sold will be T-Shirts,Hoodies, Hats, caps, Jewelry from Uganda Project, Posters, Cards................

Target Audience is 15-35. So not too kiddy or overly mature.UK and Europe Market initially,eventually USA, Australia and South Africa.

I will need wining design in  Adobe Illustrator, let me know if this is problem and we'll work something out.

- Logo couldbe play on Christian Fish symbol or something more like weird fish but in amore “Rocky way” I had a designer friend do a fossil like fish which I thoughtwas cool but when we tried to develop it we just couldn’t get the end product.Logo needs to be quiet simple and be strong enough to become a brand in it’sown right. Open to use of colours but would prefer to keep to just 1 or 2colours. Rocky, solid, Strong, Funky, Cool, retro is ok,  Rip Curl, and Quicksilver are good logos.Weird fish ok but possibly too complicated.

This was interesting but again a bit too complicated

http://images.google.com/imgres?img…6%26um%3D1

Logo with or without text is fine, happy to see both. Extramarks go to those who can show how it can be used on Business card, letterhead.

Outside the box is fine, If you think you something but it’sdifferent to what I’ve brief, throw it in, no harm trying.

- No Cheesey  ChristianNaff stuff. Examples of extreme Naff are

http://buycoolshirts.com/inspiratio…4wod_hxxHQ

http://www.spreadshirt.net/en/GB/Cr…christian/

Good Lord, have mercy on them for they know not what they do!!!!!!!!!