This logo is going to be champion for our "Happy Homes, Happy Hearts" campaign. I want to give back in a way that has meaning for the most people possible. I also want to attract a new type of prospective customer, those with empathy and loyalty to brands that make a difference.
Our company is a residential exterior remodeling company located near Washington DC and we are focused on installing roofing, siding, windows, doors and gutters. We will begin to make small donations to charities chosen by our prospective customers in return for an opporunity to do an in home presentation and sales opportunity for our services. The donation will be $25 to a charity from an approved list of local, national and international charities with a proven financial history of using more than 70% of collected donations to fullfill the mission of the charity. This donation will be made regardless of whether they purchase our services or not. They simply need to complete our sales presentation.
Our target demographic are married homeowners with children or future family aspirations.
We will advertise this program with a simple message, "Schedule a free estimate and sales presentation and OrionHI will make a donation to a charity of your choice if you hire us or not"
I have a goal of making $25,000 in donations in the first year of the program launch.
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