Relentless Training Systems is the leading personal training and strength and conditioning specialist in Bath, UK. The brand has been established under an old logo as just a personal training service within a mainstream health club.
This business has grown from strength to strength and is now ready to expand into ts own private facility and is in need of a strong logo. The facility will open before the end of 2013.
The gym will be targetting high level clients, business owners, MDs and CEOs. It will also have a slightly hardcore atmosphere. Ideally the logo would exude its professional service but also appeal to the performance orientated. It must look good on the chest area of a t-shirt.
In terms of logos, quite open to different ideas. Would probably like to use the initials as the logo, but also open to some cool abstract shape/symbol design if the feel is right (which could replace RTS). Please see example logos.
Don't want to over complicate it with too many colours, simple white on black or black on white is good. A secondary colour like red/blue/green if it gives you more creativity.
Looking forward to seeing what you can produce!