We are an existing fitness studio launching a new hybrid fitness concept. Our current offering is a Megaformer workout that resembles a bootcamp-style pilates class. We are launching a new studio that combines this workout with a treadmill workout. Half of the class will be on the treadmill and half will be on the Megaformer. We are targeting more men with this concept than our come concept, but will still likely have more women clients. The business is in NYC and is a premium price point and offering, so the logo has to have a high end feel.
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The "SLT" part of the logo should stay consistent with what it is now - Sofia Light, but we want to see it in grey instead of blue. The "tread" part of the logo is where the creativity should come in. Some ideas we have had are...using a script font, using lowercase, making it look like the tread on the base of the treadmill we are using (Woodway 4front, making the logo appear to have motion (like it's running). Attached is the current SLT logo. This is the treadmill: https://www.woodway.com/products/4front. This is a logo with motion in it: https://logopond.com/PrstiPerje/sho…ail/283291
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