We are two young entrepreneurs creating a search fund that will be looking to acquire a small business and operate it. As opposed to a traditional private equity firm, we are hoping to help find a company and lead it to the next level. As such, we are a company that wants to evoke the spirit of entrepreneurialism yet stay appropriately dignified.
We want owners and potential sellers of existing small businesses to be able to look at our website or business card and feel both reassured and excited about selling his or her business to us. We want to straddle that line between creativity and youthful exuberance and professionalism.
We also want the text, Rushmore Partners, to appear at the bottom of the logo and appear strong and trustworthy. We have no predetermined font that we prefer.
As for file formats, we need a vector file version, a jpg and a photoshop version of the logo. We also need a Print file format - .ai (CMYK)
Additionally, we need the files in a rectangular rendering that could be displayed as the header on a website as well as a square rendering of the same logo that could be printed on note cards or business cards.