Please note that the product format will range from small rectangular stick packs to large 1 lb. multi-serve bags. The logo treatment must work on either package format.
Brand/Logo Tone & Manner: Contemporary, Clean, Fresh, Active, Uncluttered; Bold, Stylized, Strong (Not cartoony), Premium, High Quality, Confidence-Inspiring, Aspirational, Gender Neutral – err on Masculine side
Logo Elements: 1) Font/Type-Face: Critical! Strong, distinctive font (is flexibility in use of caps & lower case)
2) Integrated Brand Graphic: Consider incorporating a simple, integrated visual logo element to add “pop” & instant recognition to logotype. This is not mandatory if the font is stylized enough to anchor the branding. (Note: Do NOT depict a ball, please – these are adult outdoor, health & endurance-oriented athletes, NOT ballplayers)
3)Logo should have ability to accommodate tagline (“Peak Potential”) as desired. Final submissions should show logo with & without tagline
Branding Color Palette Guidelines/Direction:
*Note: Our packaging (TBD) will likely have a white central panel with a different colored border treatment depending on the product it represents. We are considering rich metallic & jewel tones such as aluminum, gold, teal, amethyst, garnet, etc. for the borders. The central product logo should work with this direction.
Logo Use: Product Packaging, On-line (Website, etc.), Company Collateral (Brochures, letterhead, business cards, posters, banners, etc.), Business Presentations, Promotional Giveaways (Water bottles, T-Shirts, etc.)