We are starting out with a chain of stores in South Beach, FL. With the eventual growth nationwide. We want the logo to have a sexy / hip hop feel while combining the movie theme and shoe business. Our shoes are exclusive sneakers from Nike, Lacoste, Addidas etc.
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Our 'sneakerhead' target audience ranges from high school kids to 35 year olds. A lot of celebrity athletes and rappers etc use will be frequenting the store which is why the hip hop tone is very important.
We want the designers to incorporate into the A.J.'s RAREFOOTAGE something that combines the store's business of selling shoes and the movie theme concept (we will be having actual movie theatre seats in the store, the red carpet etc to create the atmosphere to its fullest). You are free to be as creative (can throw a vintage pinup girl in there or whatever the artist chooses) as you want but please make it sexy and fresh.
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