We are an established dance company (Twiin Dance Company - TDC) and are now looking to begin to launch clothing items for our company that our kids can wear outside of the studio as fashion items.
We have created a phenomenon of a phrase on our social media page (@twiindancecompany) called #TDCKIDSROCK which reflects all of our students being known at 'TDCKIDS' due to the character, integrity and overall "oomph" which we install in the students we teach therefore are now looking to create a new logo centered around the phrase 'TDCKID' to be used on the new clothing items for the students which will be fashion hoodies, t-shirts, shorts, joggers etc.
We do not want the logo to have any colour so would like a design in black/white.
It must appeal to children but not be too babyish. It must be edgy and distinctive :)
It would be nice to see this new logo be a very slight extension of our main dance school logo (please see attached in image section) as we do not want to lose our current branding completely by introducing the new logo.
You could potentially use the same font on some aspects of the logo - the font is called 'arista' or incorporate our company shield. We are leaving the creative aspect entirely up to you :)
Not heavy on imagery, mainly text. I have attached some images below.