This new brand will begin with a blog which focuses on Health, Wellness, and Fitness.
This is *not a "run of the mill" diet brand or fitness blog. Instead we are a small group of professionals who approach health, wellness, and fitness from a holistic approach.
The health and wellness area of our brand will focus on Cellular Nutrition, Whole Foods, Plant Based Eating. And the fitness area of our brand will focus on Body-weight Exercises and Calisthenics.
Although we will be focusing on, educating people, and showing them how to "lose weight" (healthfully) this is but one step along the path to learning how to become the master of your own body, how to be at cause over your own health and less at the effect of the "status quo".
Also, this blog and brand will serve a unisex audience. Although women tend to make up a higher percentage of our audience we do serve both men and women.