SlipGym is a fitness product. It's a vest (almost like a life vest) that you put on, and it has resistance bands attached to it. Please see short video here of how it looks: https://splice.gopro.com/v?id=mgzGXD
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Otros requisitos relativos al color
See colors from attachment "Original-1". The logo will be printed on a black label. So we want to use: White, blue, dark pink, green, and mustard.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Please see attached for our original logo: Original-1.jpg + Original-2.jpg. We want to revamp this logo to look better. We want to keep the font “SlipGym” similar or as close to the original as we can. Important: The icon is what we are struggling with the most. We want to keep the layout the same as our current, and focus on only updating the icon on the left of the words.
What we don’t like about our original icon:
1. We feel as though the 4 people look like ghosts.
2. There is no symmetry and it’s lacking balance.
3. It’s not a good representation of what SlipGym is.
We need to make sure we keep the color scheme the same, since we have already printed this on 500 vests.
Ideas you can run with (but not necessary), these are just suggestions:
1. Use just 1 person, cut off at the waist. The arms are stretched out and there are lines coming down to represent the resistance bands. (See sketch 1)
2. Create an “S” within the graphic of people.
3. Use your imagination – but please watch video so you understand what product looks like and how it functions.
The demographic for this is men/women age 50+ so we want to give off friendly easy to use impression.
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