StrataChain is a consulting firm that primarily assists companies with setting up a proven, monthly planning process. These processes revolve around creating a sales forecast and properly adjusting manufacturing and/or distribution operations to support the expected customer demand. This service is part of a larger discipline called "operations" or "supply chain planning."
We are different from other firms in the following ways:
1) we offer seasoned practitioners who are not career consultants
2) we have a "no-BS" approach (we get the job done and get out)
We are in the infant stages, so we must rely on some cold calls. Therefore, it is important to have a very professional appearance.
See the website @ http://www.stratachain.com
Size: Small to mid-sized businesses (100-500 employees) that manufacture and/or distribute products for sale or re-sale.
Titles: Chief Operating Officers (COO), VP Operations, VP Supply Chain, Director of Operations, Director of Supply Chain, Director of Demand Management or Forecasting. The CEO or owner could also be a target in smaller mid-sized businesses.
Age: 28-45 yrs, typically male.
Typeface design accompanied by logo. This will be used for the website, business cards and other stationary.
I don't want to restrict the creative process, but the fact is that the website is already built. With that in mind...
*Utilize a color scheme & style that blends reasonably with the site
*Please minimize the amount of orange color used if at all
-No stock photos...original, drawn art only.
-No chains. This is a very cliche symbol that is overused in this industry.
Arrows are OK, but will be scrutinized. This is another overused symbol.
The "C" should be capitalized in "StrataChain", but I will certainly consider lowercase (or possibly even all lowercase) if you think it is the right approach with your particular design.
Here are some single words that describe the business model:
Just so you know, the name of the company was derived from the words, "Strategy" and "Supply Chain".
I like the idea that the logo embodies the concept of strategy...if this is possible.
Avoid busy or fancy art >>> Smart, simple & catchy gets the vote!
Logo must fit on website banner: approximate size is 300x75 pixles. See attached banner PNG file.
Final format: PSD or PNG
Thanks for your consideration!!