The Loyalese™ program is a loyalty rewards service for social networks like Facebook, located in North Carolina. Registration is free and users will be able to specify the types of rewards they want to receive. Additionally, users will have the ability to share rewards with friends and groups that they support, and to save towards a common goal with friends and family. The company's goal is to revolutionize traditional rewards programs by making loyalty simple, fun and social.
Loyalese will make revenue from retailers who pay to participate in the program, ranging from large national businesses to smaller local merchants. Through their involvement in Loyalese, retailers can connect with their customers and offer them novel, personalized rewards that express their brand message and help to build relationships.
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There are two target audiences: the first is social network users, and the second is consumer goods retailers. Examples of prospective customers include clothes manufacturers and retailers, restaurants, superstores, online retailers, toy stores, and others.
The logo concept should express the characteristics described above, but most of all be simple and memorable. Also, the logo needs to appear secure, trustworthy and professional.
We want logos for a professional B2B and B2C company. The logo will be put on business cards, websites and stationary as well. “Loyalese” is going to be a registered trademark, and the logo will be submitted for trademark as well.
Use two to three colors. The logo should include a graphic and text. This should be a creative design that reflects an artist's assimilation of the business concept into a simple but distinctive theme. You can incorporate aspects of the tagline (the language of loyalty) into the design. Think “instant classic”.