The Right Slice
We are The Right Slice, a new specialty bakery on the island of Kaua'i. We specialize in pies featuring local flavors and produce. We are a very small company, but growing rapidly. You can see our website at http://www.RightSlice.com
We want to convey PIE...plain and simple. When people see our logo on the website, or flyers, or on the sign outside our bakery, we want them to KNOW that there is PIE here!
We have shared one of our pie recipes with the Obama family, and have also received media attention in our local newpapers as well as our island's travel channel.
Our target audience is mostly tourists visiting the island...though we have a large local following as well. Mainly 30-60 year olds...men as much as women.
We want to feature the logo on our website as well as all marketing materials...print ads, rack cards, business cards, letterhead, etc.
We want a simple design, with The Right Slice integrated with some art or a photo. I also want a space for a removable/changable tag line. Currently our tag line is "Kaua'i Fresh Pies".
We would like a simple, traditional design that will be able to move along with us as we grow. It also needs to clearly convey that we are all about the PIE!
I like the idea of a pie, or a slice of pie with the name incorporated somehow.
We are on Kaua'i...we want it to fit...kind of go with the flow, laid back, relaxed...But we also want the logo to be 'professional'...since we don't sell retail at our bakery at this time...people often ask us if we bake from home.
We need the logo in a format that we can download to our print company, as well as add to our e-mails, and other on line medias.
We do not want cartoons, or wild and crazy color combos. Also nothing to elegant.
The Copy of Nov 7 photo below is a photo of one of our pies...we have blown that up to use on our current rack cards. I like that you can see the quality, as well as the flakiness of the crust and the little crumbs around it.