We are a sports investment fund, lending and investing money into football clubs, tennis tournaments, and other sports ventures in Europe.
Our clients are our investors, who are mainly institutional investors (think bankers) and wealthy individuals : fairly conservative, but like to think of themselves as modern and with it.
Our other clients are the clubs we invest in ; Presidents of football clubs, federations etc
The logo for 1872 capital should be dynamic and modern, as we are an innovative financial player in the sports sector. However, there should not be obvious or cheesy sports references (balls, players etc.)
There is to be a serious side : we are in finance, we want to reassure, and the 1872 refers to the year the rules for European football were finalized.
The name should be easy to recognize and read, and have no more than two colors, of which black is one preferred but not necessary option.
The principal use of this logo is for our web site and business stationary, so it should be reasonably compact.