People who are rackers are all about collecting, so the logo should make one think of collecting sports memorabilia. We were thinking of different ideas of how one might make a collecting themed logo, here are some ideas to build off of:
- Cards laid out in a row, that looks like a completed set
- Checkmarks, like if someone is checking off all the players from a team they are collecting
- A letterform where our name is made up of trading cards in a line
- Some other abstraction that exemplifies collecting... it is about completion, so having something in a set missing, or one last piece coming into place would make sense too.
The web site is going to have a modern feel - clean, smooth, a hint of vintage. Since it is a social site, has a large community, and is wiki based, it definitely has that "web 2.0" air about it. We definitely have a preference for letterform logos or emblems, like those attached. This is because 99% of the logos you see in sports are letterforms or emblems, so having a logo that reflects this popular style will make our association with the sports world much more obvious.
We'd like to use a sports-inspired color palette, which almost always is red, white and blue... see MLB, NBA, NFL, etc. But we would like to have a slightly darker, older looking hue. That way the site doesn't burn into our visitor's eyes. This palette is really close to what we were thinking to use on the site (except that the "blue" shade contains too much green), so if the logo worked well with this palette, that would be great:
The logo doesn't have to contain those exact colors.
We like bold serif fonts because they can have an assertive presence, but again feel free to deviate if you are inspired. Here is a nice font, for example: