My business name Sync or Swim has been carefully thought out. It is a branding, like Richard Branson's Virgin! The name allows for many businesses to fall under the banner. For example my firm already has the following arms:
Sync or Swim in small business (small business coaching)
Sync or Swim with your education (tuition for students)
Sync or Swim speaking English (English teaching to non-English speaking people)
Our business philosophy is about helping other businesses or people to be able to fall into Sync with something or better still, Swim and prosper successfully. Sinking is not an option when you deal with our firm! We are here to help our client achieve their goals. We do not have a "corporate feel", rather a down to earth, personable small business vibe.
We need a logo design that will in effect also be our key branding. We are looking for something creative, fun and professional looking.
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The target market needs to be adaptable to the growing number of different subsidiaries. They are businesses or people that are looking to be able to fall into Sync with something or better still, Swim and prosper successfully.
The audience are people looking for assistance with something they are either not doing great, perhaps failing...or they are doing well but want to become stronger in.
The audience is looking for someone to trust, someone who is an expert at what they do, is professional, yet credible and supportive of their needs and growth. They are often vulnerable, lost, doubting themselves, looking for help or feedback, ambitious in seeking a better way and proactive at getting what they need.
A BRAND that adapts to the growing number of subsidiaries that we add!! Think Virgin to understand my business model and concept. ie. 1 business name - many subsidiaries or businesses within that do completely different things!