-What To Have
Designed in a vector format, like Adobe Illustrator.
Professional, minimalistic logo which can be used on a physical product, the web and other materials such as business cards and brochures.
Clean and simple design (no animation please).
We are looking for a text-based logo (brand name), but feel free to implement simple graphical elements.
We prefer a horizontal design (where the width is larger than the height) but you are the designer.
In our early discussions, we lean towards black, silver, and grays, but you can improvise as much as you want. It could be one color, or Pass 1 color and 46 another. We are really open to ideas.
In our early discussions, we lean more to the serif, but I am not a designer so I am sure you know better which are the best fonts for logos. As this will be the most important design element, it should not be common or boring, but it has to be readable and clear by any human being in print or on the web. It should not be easily reproduced with Microsoft Word.
-What not to have
LOTS of colors
Too many design elements( a busy design)
Vertical shape (height bigger than width)
Font that is too ornate (busy) or unreadable
Font that is easily reproduced with Microsoft Word.
Entries must not contain copyrighted elements.
I will provide feedback at least twice a day, as designs are submitted.