I need a grayscale text logo for a surf equipment (stand-up paddle boards) and surf wear company with the brand name “Tower”, as in lifeguard tower. The brand of the company is not about lifeguards, but rather about some of the characteristics the thought of lifeguards brings to mind. An iconic lifeguard tower is being used to conjure up these associations. That has already been designed and you can see it in the attached file. The brand is about fitness, surfing, being a waterman, and being one with the ocean.
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The target market of the brand is a water-loving, fitness-minded audience that seeks out adventure. The closest proximity is probably a surf wear audience.
The full brand name is “Tower Paddle Boards”, but the “Tower” text must also be able to stand alone. For the text elements, I’d like “Tower” to be emphasized (larger, bolder, whatever) over the “paddle boards” part, and in a hip surf culture friendly font. The surf wear brand will likely just be referred to as “Tower”. The logo will be used on the side rounded rail of the paddleboards, but also on the top deck of the board, and on t-shirts, hats, etc.
Ideally, this will be submitted in a vector format like PDF, but we can also accept any other vector filetype, but we'll require a .jpg as well so we can open it on all our computers of who needs to review this.
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