I'm a former school teacher who has seen a good opportunity for a tutoring business. I continue to tutor casually and enjoy this.
Its important that the logo is a trustworthy one because the parents put a lot at stake when they are spending extra money on their child's education and allowing a stranger to come into their home to teach their child.
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The target audience is the parents of children in particular mother aged 25-50 (females) These people are often in a hurry, dont have much time. They are a concerned bunch of people seeking tutoring for their children, irrespective of whether they want their kids grades improve from B's to A's or E's to D's. They need to trust the logo.
This isnt an especially new market, its existing but I dont think many of the existing companies have modern and interesting logos, so i'd like to think we can stand out from the crowd.
As we're called Time to Learn Tutoring naturally enough a timepiece springs to mind , clock etc, but I wont be disappointed if the logo doesnt resemble a clock etc.
The tagline is 'Helping Students Learn'
I think I Iike the idea of something trustworthy as a logo because I think this appeals to mothers (females) but I don't want to restrict anyone too much who has a good idea. You're entirely free to be creative because I may be overlooking a better option.
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