My company is a large online seller of fine-art prints and custom framing.
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This new website will be targeted at upper income females ages 30 - 50, living in a big city, particularly New York City, who are interested in decorating their home.
We are launching a new private label website which will be more or less a "photocopy" of http://www.sampleartsite.com, so the logo you are creating will go on top of this site (in place of "your logo goes here"). So it has to fit in that general space for size. The color scheme of the site is also up for debate, so it can be a logo that perfectly matches the existing color scheme or a new color scheme (always with a white background though) and we'll adjust the site to match it.