I am selling adventure experiences. Through subscribing to my content, people get access to videos, virtual reality videos and written content documenting various outdoor adventures mainly mountaineering/climbing and sailing.
For example this summer I will be climbing all the Colorado 14,000 FT mountains to document the peaks (so my viewers can watch them). Then I will head over to south america and do some glacier volcanoes around 20K FT and follow that up with a European sailing trip.
My target audience is: both male and female; 20-40 year old; active; youtubers; adventurous; global given my destination.
I will be using the logo on social media (youtube, snapchat, instagram); my blog and business cards.
Brands that I want to appeal to are: The North Face, Marmot, Arc'teryx, patagonia, black diamond, Outdoor research, Columbia, First Ascent, mountain madness, etc.
I am also Australian however I now live in the USA. People seem to really dig that I am Australian from sea level climbing big mountains.