Ralli is a wearable fitness device and mobile app. We are democratizing the quantified fitness space, making data driven insights accessible to a broader cross section of consumers, who previously have not been engaged by wearable devices. We are also improving the social experience of fitness apps, connecting users with their contacts and other fitness enthusiasts via challenges and team goals. We believe that the best fitness motivation and inspiration comes from other people, not counting points or calories.
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Our logo could communicate concepts such as achievement, improvement, or social, in an abstract manner. The curve and step lines in the attached sketch are intended to communicate these things. The color palette should be fresh and accessible to a broad cross section of consumers. The tone should be bright, modern, and fairly simple. Perhaps using a lot of white color and rounded corners. The device logo must work for print, web, and marking of a physical device. I've added a few more photos showing the types of images we'll be adding the logo to. Thanks!
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