We are doing a logo design for a new site we're launching in a month called Roozt.com which will be a deal of the day style platform for socially responsible companies and entrepreneurs that will highlight one product, one company, for 24 hours only. Think Groupon.com meets MARCsMovement.com.
The name Roozt comes from the word "roost" or a place where birds hatch their young. The site is being built as a place for socially responsible companies to launch their brand and product line in the US.
Here's some descriptors we want to have the Roozt logo have:
Hip, cool, edgy, sexy, and web 2.0 look & feel
Generation Y target audience (18-35 year old internet savvy)
"Hatch your company here" mentality
Vibrant colors (we like reds, blues, greens, oranges, etc nothing earth tone)
Pop off the page feeling
Logos we like the look of: Skype, Yedda, YouTube, StumbleUpon, Vimeo, skobse, socialvibe
Sites we like the look and feel of that cater to our target demographic:
Generation Y (18-35 year old) American online internet users. Active in social media, savvy online shoppers, want to connect with brand on a personal level, want to look at brand and say "wow that's cool", MTV generation.
Logo should include the entire name "Roozt" and can include the ".com" or exclude it all together.
It should have a sexy, hip, edgy, web 2.0 look and feel to it that "pops" off the page. Vibrant color choices should be used, but not any obnoxious neon. NO EARTH TONES.
We want the Facebook / Twitter generation to be attracted to this logo and have them feel we feel our site is on their level with our identity.
SInce the name Roozt comes from "roost" which is a place that chickens hatch their eggs, there might be a good design with an egg hatching or a nest somewhere in the design. I'm not sure about this, but feel free to try it out and shoot me a rough design to see if you should design it further. I can look past the rough draft elements. If this idea does not work, don't worry about it, just do what you think looks good.
If you win this bid, we will most likely engage your services for many other graphic design tasks we have lined up after this project...