North Fork Engineering is a boutique consulting firm specializing in construction management and civil engineering project delivery services marketed towards small, rural municipalities in Northern Colorado and Southern Wyoming. In addition to local government officials, our target audience includes other engineering firms and construction companies.
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This business is based in Saratoga, Wyoming, a small town in a remote part of state. I would like the logo to be inspired by the local landscape and economy, which is dominated by rugged mountains, trout-filled rivers, cattle ranches, old mining claims, hunting and fishing guide services, and rustic hotels and saloons, while also conveying a more modern and intelligent message. I've attached a rough design I've been working on that I like because it is unassuming and resembles a livestock brand, thereby fitting in with other signs and logos you would see on buildings and trucks in the community. However, I think it's too rigid as-is, and does not speak to the technical services we provide or collaborative nature of our business. While I'm somewhat partial to the simplicity of the livestock brand look because it is so easily identifiable, it needs to feel more modern, approachable, and somehow smarter. The name North Fork comes from a remote section of a nearby river.
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