My name is Sarah, I have just recently graduated from college in May 2010 and I have developed an entire business plan for this business that I am passionate about pursuing. When I was in High School, I personally lost a close friend at the age of 17, and an uncle to cancer. These two experiences have fueled my passion to do something about this deadly disease and raise awareness on prevention. And what I found was that B Vitamins.
After countless batches baked in my small granny flat apartment, I finally developed a wholesome tasty, baked good that contains a high vitamin B content. B vitamins help to cleanse the body, boost the immune system, and promote a healthy cell growth for further prevention of many diseases such as Cancer, Diabetes, Heart Disease and more.
So...."B Good to Yourself"
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Believe Nutrition Bar's target market includes men and women 18+ who are interested in nutrition, supporting a great cause, and snacking on a tasty wholesome nutritional baked good.
I have attached a sample design that I have done myself. I would like the logo to be highly recognizable with the purple ribbon (cancer awareness) so when the customer sees the product, they know automatically that it is associated with a cause, because 10% of the proceeds do go to cancer research. I like how the ribbon is the "L" in the word Believe. The logo will be on a clear cellophane bag so the other photo attached (honest bar) is a similar transparent coloring that I do like over the clear packaging. Because I want the customer to be able to "see" the baked good that they're purchasing before they buy it.
This product will be sold in coffee shops, so an organic look would be nice since it is a wholesome baked nutrition bar that you have with your coffee. It is more of a healthy indulgent baked good, rather than an "on the go" protein bar.
I would also like it to where you can easily swap about the purple color of the ribbon and packaging for another color (ex: red- Heart health awareness) since I will be making multiple bars down the road.