It's a military based male/female lifestyle brand. It's REALLY important this logo appeals to both genders. We have identified a number of problems in our community we want to address:
Limited nutrition offered to deployed military personnel- We are going to be a brand that has content about how to transition into deployment life and how to prepare nutritionally for deployments (eg- which companies will ship to deployment zones, what companies send healthy options). We will also provide info on how to transition back into a healthy civilian lifestyle once returning from deployment.
very limited access to workout equipment while deployed (think deserts in the middle of nowhere or on ships)- we will create workout plans that are innovative and resourceful. We will also eventually supply products that are easily compatible with the military lifestyle- think a "weighted" backpack that has water reservoirs you can empty and refill.
Spouses dealing with a mobile lifestyle- We are going to address the problem of constantly moving and being on the go and how to live a healthy lifestyle amidst that. We are going to offer "deployment challenges" for the wives to partake in while husbands are away. We will also supply content that will help spouses support the healthy lifestyle their service member is trying to maintain while away, and to help with the transition back to home.
*** We like the symbolism of a Delta (or triangle) as it signifies change