A unique workout that revolves around natural movement and horses. Basically people will learn function movement skills in a natural environment (horse pasture / barns). Horses will be incorporated in the workouts (ground work, no riding). equipment used will be bales of hay, hay hooks, rocks, logs etc. The target audience would be people who want to incorporate movement into their lives in a playful and natural way. men and women (mid 20 to 50's) probably have families . Moving from exercise to play and action, that can also be useful in daily activities. People wishing to be useful and functional.
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This needs to go on t-shirts big and small so should be something people would like to wear. NO western or cowboy themes please. It should be athletic. The goal is to create community with the program. I was thinking about incorporating the w's with a horse or having a hay bale or something but it's fully open to creative interpretation. It would be nice to have the image stand alone or with the words. Attached is the company brand logo (fitness and life coaching) it would be nice to have the images work well together, but the Wild West Workout should have more movement and energy.
As an aside my last name is "West" so the product name represents my wild (outdoor/natural/horse/Colorado based) workout. ;)
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