Established 36 year-old vineyard is seeking a new and exciting brand identity to appeal to the generation y (18 - 30 year olds).
Accepted File Formats:
Layered Formats (.psd or .tiff)
The wine is a high quality product that has retailed c.US$30 under an old brand to an older audience. We are prepared to sell product at a much lower price point to appeal to this audience. We're looking for three different designs to trial this season so your submissions need not have universal appeal. We're looking for something edgy and irreverent. We would like our brand to be a new take on traditional product in a conservative market. A new benchmark for this emerging generation of wine buyers to identify with.
There are no parameters. We need a name, and a logo to go with it. The logo will appear on the label. Successful entries will be invited to design the labels that go to market prior to Christmas.
The vineyard and market for the wine sales are in Australia.
Please contact me for any further info you require.
Please note, you will need to 'Google' potential brands to make sure no conflict exists in the Australian market.
This contest was originally listed in multiple categories:
- Logo Design
- Print Design
- Other Design Tasks