My brand is specific to women who are out of shape, former athletes, and people who are in a place in their life where physical wellness has become important, who are also driven to succeed and balancing life, work, family. They need someone to keep them on track and move them in the right direction within nutrition (diet) and exercise. This is all done with simple tools, plus consistent and clear coaching each week from me. As a consultant, coach, fitness expert - I am a thought leader in the wellness space. I need my logo to reflect the high-level of service my clients receive and the high-level of experience and education I provide.
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I want something that is strong, but approachable. Something that is fresh, hip, cutting edge, progressive, positioned as a thought leader, with lots of white space. My brand is all fitness, nutrition, coaching, consulting and all things health and wellness. I focus on the "whole" of a person. I also want to see a business card design that supports this.
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