My name is Wayne and before I start to sound too serious, I would like to say that I usually don’t like to write or read as much as I have written for you either but hope you will enjoy it. Alright, I recently ran over 8200 km across Canada to raise awareness of anxiety and depression, two debilitating illnesses that affect a great number of people. To give you a glimpse into why I did such a ‘fun’ thing, you can take a look at my previous website http://www.crosscanadarun.com.
The reason why I need a new logo is that I will be doing another fun run for the same cause. Starting May 2011, I will be running 26,000 km around the world, from North America to Australia, to further bring awareness to mental health. To give you an idea what I hope to achieve with the world run and therefore some ideas for the logo, please take a look at my vision statement http://docs.google.com/present/view…_8fjh4fwfg
I would like the logo to reflect my message that mental illness is very common and that people do not need to be afraid to talk about it or get help when they are ill. In addition to bringing hope to those affected by mental illness and encouraging them to overcome their challenges, my goal is to speak the truth and encourage others to do the same to break the stigma around mental illness.
Cuéntanos a qué tipo de público quieres llegar
I would like to deliver my message in a bold, matter-of-fact fashion (I wore a t-shirt that said “I have anxiety” during my run across Canada). As mental illness affects almost every family, I would like to include people from all walks of life and every corner of the world. I want the whole world involved to fight this thing!
My target audience is the world, from people who are affected by mental illness and are looking for some inspirations, to their family and friends who lend their important support, to corporations who would like to donate to the cause. I want people everywhere to recognize our common dream through the logo. I want kids to be able to draw it.
The logo will be used first on the World Run website which is currently under construction and I have attached a mock up of the website’s home page, which has a temporary logo named “Orange Mind”. You can refer to the website mock up for color scheme of the logo. The logo will also be used for prints.
I would like the logo to reflect as much as possible:
1. truth and strong
2. positivity and hope
3. people can relate to in their daily lives
4. the world coming together for a common dream
I would like a logo that is simple, creative and unique so that it doesn’t look too much like the logo of another company.
Color - the main color I would like for the logo is orange because like the Sun, it symbolizes hope, energy and positivity. You are free to add other colors that would work well with orange, keeping in mind how it would look with my website mockup. Logo should also work for two color printing.
Icon – Please stay away from stock imagery like icons. There are two alternatives for the icon. First of all, you are welcome to come up with any icon that incorporates what I have mentioned. I appreciate creativity and like to see your interpretation of my ideas.
The second alternative for an icon is the image of an orange fruit. Orange fruit goes along with my color preference, is associated with health and positivity and it is common in most people's lives such that when they see an orange they are more likely to recall my cause. The orange icon must be simple, creative and unique so you will likely need to do some research to avoid trademark infringements. I would prefer the orange icon if you can make it work but I also want to see what other creative icons you can come up with.
Fonts - sans-serifed
Thanks for putting up with the long story if you have made it this far and best of luck to each of you!
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