I would like the logo to look great on a dark or a light background (perhaps, this means designing two different versions of the same logo, which is perfectly fine). If possible, I would also like the logo to capture aspects of the fact that ours is a mobile, cellphone-based video-delivery technology.
Our technology, Yinz Cam, is a suite of interactive, scalable mobile video technologies to enhance the fan's viewing experience at sporting events. Yinz Cam allows many (potentially tens of thousands of) fans at the event to (1) select from, and view, high-quality live video feeds from different camera angles in real-time, where the cameras are positioned at various strategic points in the arena, e.g., the net-cam in ice hockey, the line-judge cam in football, (2) view action replays from the current event and previous/related events. Yinz Cam has been covered in the press, notably:
http://kdka.com/video (type in "YinzCam" in the Search form)
The reason for us to have the logo designed is to be able to use it on our website, on our technology (i.e., on mobile phones), on t-shirts, on business cards, on large posters, etc.
(or, my subjective view of how I'm rating logo submissions)
1 star: not really what I'm after -- thank you, though!
2 stars: some good aspects in your design, but it's not close enough (in representing the technology, its usage or its intent) to what I envisioned in a logo
3 stars: getting closer to what I envisioned in a logo for our technology, but need revisions or a different take on your design
4 stars: design is being considered
5 stars: I really like the design and will make the final selections from these.