We are a college-prep high school that focuses on academics. We are gaining traction and will be at capacity this year for the first time in history.
Need for Brand: We are using this year to prepare for a large capital campaign where we would raise money to buy and build a large school.
Our current logo does not represent the intense-academics, intellectual curiosity, maturity and culture of this young, established school.
COMPETITIVE ANALYSIS: We are an independent school in the mountains that aims to be as competitive in college placement as the rigorous east coast prep/boarding schools. Our competition consists of Teton Science School's "Journeys High School" and the Jackson Hole High School (JHHS). Journeys (http://www.tetonscience.org) is a crunchy liberal school that focuses on the environment and innovative learning techniques. JHHS (jhhs.tcsd.org) is a large public school.
We would like to take our place in the market as offering the highest quality education. A place for committed students, staff and teachers. A place that leads to a lifetime of learning and intellectual inquiry. The highest quality college prep school. Parents can move to beautiful Jackson Hole and not have to send their kids to boarding school to get a good education.