Think green, but not earthy-crunchy. We want to convey super slick, contemporary. Think a good episode of Black Mirror. Concrete, wood and glass.
Please downplay the 'green' aspect of the company. So no leafs, no trees, no water drops, no houses even. It's much too literal.
Instead, we'd love more for a very modern take. As mentioned, we'd like something simple, along the lines of the Airbnb logo.
To assist you in creating the design, I'll tell you more about what we're not: We stand against established notions of construction, we hate ”mediterranean-style” homes, we're so tired of the safe, copy/paste homes that people keep building. We want to give people a choice.
We're about pushing the envelope, following the footsteps of visionaries like Frank Gehry, and Zaha Hadid, whose organic and architecturally significant structures inspire, excite and move you. We want people to feel something beautiful and exciting when they see our homes. Homes that are green, that stand out without being gaudy, and are easy and comfortable.
For example we're using shipping containers to build one of our homes. Something that's avant garde, and that other developers shy away from because they're unfamiliar. We welcome the unfamiliar, and want to blaze those trails.
We hope that this helps you create a vision for a beautiful and simple logo to represent us, and the image we want to portray.
Please feel free to ask me any questions. Thank you so much for your time!