About KOR+ Overall:
Later this year, KOR will release a new product called KOR+. KOR+ is a revolutionary water bottle that infuses tap water with health-giving antioxidants. We view KOR+ as more than just a water bottle. Water is the source of all life and KOR+ is a way to transform our customers’ lives by helping them build healthy hydration habits. Therefore, KOR+ will come with a companion app that sets and tracks a daily target for KOR+ consumption, and also provide with coaching, guidance and support.
App Overall Function:
This app will act as a component of the KOR+ hydration system and will help support users in meeting their hydration goals as follows:
1. Hydration calculator – The app will calculate the correct amount of KOR+ daily consumption based on the user’s age, weight, gender and other factors.
2. Reminders – The app will send daily reminders and encouragement to ensure users stay on track with their new habit.
3. Challenge mode – The app will guide users through a 30 day challenge, during which they track their KOR+ intake, as well as improvements in their health. Users can participate in the challenges either alone or with friends.
4. Tracking mode – If users are not ready to commit to the 30 day challenge, they can still use the app to track their KOR+ intake and receive reminders.
It is important that the app has an intuitive UI resulting and engaging UX. Our focus is to make this hydration process educational, motivating, and fun.