BCWC-DS ADVERTISMENT SMEAC- OPERATION OUTLOOK OVERHAUL
Situation: Bee Cos We Care Disability Services has an advertisement page on the National Disability Outlook magazine. This publication caters to other disability and community service providers around the country. The previous advertisement that we have published was crowded and unprofessional (see Bee Cos We Care screenshot attachment). It missed the mark by using a business to customer approach to advertising. The future advertisements need a facelift.
Mission: To develop an advertisement page that is clean and minimalist that conveys a message to other service providers: “We are responsive and hassle free”. Utilising a business to business advertisement approach (see HESTA screenshot attachment).
Execution: Engage designer to create an A4 magazine advertisement design that contains our message, testimonials, and basic company information.
Commence design project on “99Deigns” website by 3pm AEST 19/05/2020
Design progression and voting conference call w/ Tom and Vanessa at 3pm AEST 20/05/2020
Design progression and voting conference call w/ Tom and Vanessa at 3pm AEST 21/05/2020
Finalist design to be completed with files obtained by 1pm AEST 22/05/2020